Saint Lucian beauty enthusiasts now have access to one of the world’s most celebrated cosmetic lines as Fenty Beauty, Fenty Skin and Fenty Eau de Parfum officially launch locally.
The brand, founded by global superstar Rihanna, will be available exclusively at Castries Duty Free on June 7, marking a major milestone for the country’s beauty market.
The expansion comes after Rihanna hinted at a regional rollout during Fenty’s Barbados launch in November 2024. At the time, she teased fans with a promise: “We ‘bout to tear the rest of the Caribbean up, and Saint Lucia…I am not there yet, but I am coming your way, and you gonna have something special too.”
Now, the wait is over. In a press release, Rihanna shared her enthusiasm: “I am so excited to FINALLY bring Fenty Beauty, Skin and Fragrance brands to the Caribbean. I know the community has been waiting a long time and we can’t wait for you to experience the brand and try the products in a place that’s near and dear to my heart.”
To mark the occasion, Fenty Beauty will host an immersive in-store event at Castries Duty Free, allowing customers to explore the brand’s cult-favorite products firsthand.
Since its 2017 debut, Fenty Beauty has disrupted the beauty industry with its commitment to inclusivity, offering an unprecedented range of shades and formulas designed for all skin types. “When I created Fenty Beauty, I wanted everyone to feel beautiful and recognized, regardless of race, ethnicity, culture, or personal style,” Rihanna said.
Among the standout products now available in St. Lucia are the Pro Filt’r Soft Matte Longwear Foundation, famous for its 50-shade lineup and humidity-resistant wear; the Gloss Bomb Universal Lip Luminizer, a high-shine gloss in universally flattering hues; and the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30, a sheer sunscreen that blends seamlessly into all skin tones.
Also featured are the Fenty Treatz Hydrating + Strengthening Lip Oils, infused with fruit oils and vitamins, and the Fenty Eau de Parfum, a bold fragrance blending magnolia, musk, and tangerine, capturing Rihanna’s signature essence.
With this launch, Saint Lucia joins a growing list of Caribbean destinations embracing Fenty’s inclusive vision.
