A new digital platform called ‘My Restaurant Menu’ is poised to revolutionise how restaurants and local businesses operate in Saint Lucia, offering a modern solution to longstanding challenges in menu management, customer engagement, and advertising.
The initiative is being led by Founder for Quasland Media Group Ltd. Abraham Sutherland, who said to St. Lucia Times that the idea was born out of witnessing “the challenges that restaurants and small businesses face in keeping their menus up to date, managing costs, and staying visible online.”
Unlike traditional printed menus that are costly to reprint and static in design, the digital menu system allows businesses to easily update prices, add photos, and connect directly with customers.
According to Sutherland, the platform “not only displays their food and drink items beautifully but also connects directly to their social media, WhatsApp, and even Google Business page.” He describes it as more than just a menu; it is a complete digital interface designed to save money, improve convenience, and boost visibility.
What sets this system apart is its dual function as both a restaurant management tool and a marketing platform. While customers browse menus through a mobile-friendly interface, companies can advertise directly within the menu’s layout.
“For advertisers, this becomes valuable digital real estate,” Sutherland said, adding that the system partners with brands such as beverage companies, event organisers, and local attractions. These ads are intentionally placed to enhance the browsing experience rather than disrupt it.
To Sutherland’s knowledge, this will be the first system of its kind in Saint Lucia. While digital menus exist in other countries, he says what makes this one unique is “the combination of functionality and opportunity. It’s not just a menu, it’s a digital marketing platform that connects restaurants, advertisers, and customers in one ecosystem.”
He believes Saint Lucian businesses and customers will embrace the technology quickly due to the island’s growing digital adoption. “Restaurants want to stand out, and customers want convenience so it’s a natural fit,” he noted. Early rollouts in other Caribbean islands have already shown strong results, with Sutherland reporting that once business owners experience the ease of use, “they don’t look back.”
A key selling point of the platform is its monetisation capability. Restaurants can now generate income not only from their food sales, but also through hosting ads. “Their menu space becomes a digital advertising asset,” he explained. Advertisers pay to be featured, providing restaurants with an additional revenue stream.
The platform is designed with practicality in mind. Businesses only need an Internet connection and a smartphone, tablet, or computer to manage their menus. Sutherland confirmed that the company is exploring partnerships with local tech and media firms to support onboarding and create new employment opportunities.
Sutherland envisions the platform becoming part of a larger digital ecosystem. He stated that the long-term goal is to build “a full hospitality engagement network where restaurants, advertisers, and customers interact seamlessly.”
He believes this initiative has the potential to significantly enhance business sustainability, online visibility, and customer experience across Saint Lucia.
