For Samantha Alexander, creative director of Suzy Dezigns, crochet is more than a craft; it is a legacy. A legacy taught to her from a young age by her mother, Constance Alexander, that has transformed childhood skills into a growing creative business, blending tradition with modern design.
She recalls being introduced to crochet at age seven, asking questions and learning different stitches.
Like many children, she made simple early creations – just things for her dolls – but they laid the foundation for a deeper appreciation of the craft.
As she grew older, however, Samantha admits she drifted away from crochet, and it was not until 2016 that her passion was reignited during a floral arrangement class. Tasked with creating a bridal package, she incorporated crochet into her designs, marking a turning point in her career.
Interest from others soon followed. “People started asking for little things, like brooches,” she told St Lucia Times, noting how demand gradually expanded her range from earrings and bags to coasters, mug warmers, and baby items.
Today, in addition to her products such as earrings, bracelets, and dolls, Samantha continues to evolve her craft. She has ambitions to enter the clothing market, having created a few tops and skirts, and now hopes to show them to the public.
Her business, which began informally in October 2016 and was officially registered in May 2017, has earned praise for its quality.
Behind Samantha’s journey is the influence of her mother, Constance Alexander, whose early life demonstrates resolve and creativity.
“I started crocheting at [about] 14 years old… at primary school,” she recalls. Without access to proper tools, she improvised. “I started knitting with two coconut sticks because I didn’t have money to buy a crochet pin.”
Over the years, Constance created countless handmade items for her family. “All my babies’ things… boutique clothes, vests… socks,” she says. She even crafted her daughter’s special garments, adding, “I did all my daughter’s first communion dresses.”
Teaching became a natural extension of her passion. She ensured Samantha learned not just the basics, but how to understand patterns and read instructions.
Crochet was once her envisioned retirement plan, but changing social habits affected demand. “People are not so interested in baby things anymore,” she noted, leading her to transition into other work.
Instead, she began making ornaments, including dogs and elephants, continuing to create items that appeal to modern tastes.
The stories of Constance and Samantha Alexander highlight the evolution of a traditional craft across generations, from coconut sticks to registered businesses, reflecting resilience and creativity.
While trends shift, their shared passion ensures crochet remains a lasting family legacy.
