On World Tourism Day, the Saint Lucia Hospitality and Tourism Association (SLHTA) emphasised the importance of the tourism sector to the national economy.
SLHTA President Paul Collymore described tourism’s impact as profound.
“In Saint Lucia, the profound impact of tourism resonates in nearly every household, with over 15,000 individuals directly employed in this sector and an additional 55,000 benefiting indirectly,” Collymore said.
The SLHTA official explained that the organisation is committed to fostering a sustainable and diversified tourism landscape that will benefit all.
Collymore lauded tourism workers for their critical role in Saint Lucia’s success.
In addition, he praised their resilience in surmounting the challenges posed by the COVID-19 pandemic.
“Your resilience in navigating the turbulent waters of the pandemic has been nothing short of remarkable,” he said.
World Tourism Day is held annually on September 27.
It marks the anniversary of adopting the Statutes of the Organization in 1970, which paved the way for establishing the United Nations World Tourism Organization.
According to the United Nations, tourism employs one in every ten people on Earth.
The UN says the sector provides livelihoods to millions more, making it one of the world’s most important economic industries.
The SLHTA, Ministry of Tourism, and Saint Lucia Tourism Authority have planned several activities to observe World Tourism Week and Day. Members of the public are encouraged to participate:
Wednesday, September 27: Culinary Showdown- Seasoned vs. Unseasoned: A showcase of talent pairing novice and experienced chefs from 10:00 a.m. at Point Seraphine, Castries.
Thursday, September 28: Blaze-in-Blue- A call to action for the general public to wear blue in solidarity with developing sustainable tourism.
Friday, September 29: National Beach Clean-up- Nationwide effort at environmental conservation and use of resources now and for the future.
This year’s World Tourism Day observances are under the theme ‘Tourism and Green Investments.’
The theme highlights the need for better-targeted investments for the Sustainable Development Goals (SDGs), the UN roadmap for a better world by 2030.