Branded Advocacy Bus in Communities to Raise Awareness About Gender-Based Violence

As part of the global campaign for the 16 Days of Activism Against Gender-Based Violence, the Do-Nation Foundation has launched a branded advocacy bus in communities to raise awareness and engage communities in meaningful dialogue about gender-based violence.

It was part of the foundation’s Engendering Change campaign, which is funded by the Government of Canada, through the Canada Fund for Local Initiatives (CFLI).

The bus features imagery that communicates the urgent need for communal involvement in addressing gender-based violence. The design emphasises key themes such as justice, support, and empowerment, serving as a call to action for society to unite against abuse and violence.

The Do-Nation Foundation said “it is not just a vehicle; it is a mobile platform for advocacy, education, and community engagement”.

The foundation’s Executive Director, Diane Felicien added: “Domestic violence affects individuals across all demographics, and it is imperative that we come together as a community to combat this issue. This bus will travel throughout our neighbourhoods, sparking conversations and encouraging individuals to take action whether that means seeking help, supporting a friend, or advocating for policy change.”

The launch of the branded bus coincided with various events during the 16 Days of Activism, including community workshops, informational sessions, and partnerships with local organisations dedicated to supporting survivors of domestic violence.

In addition to its physical presence, the Do-Nation Foundation will leverage social media platforms to amplify the message of this campaign. Through engaging content and storytelling, the foundation seeks to create an online community where survivors can share their experiences and find support.

“We believe in highlighting strength, justice, and community solidarity,” added Felicien. “This initiative is about ensuring that survivors feel empowered and supported as they navigate their paths toward recovery.”

Political Counsellor at the High Commission of Canada, Miriam van Nie shared, “We are proud to support the Engendering Change campaign and this advocacy bus through the Canada Fund for Local Initiatives. Like the Do-Nation Foundation, Canada’s activism is not limited to 16 days. As the rates of gender-based violence increase throughout the Caribbean, we hope this initiative helps to mobilise support and encourage all Saint Lucians to play their part to end violence against women and girls and advance gender equality.”

The Engendering Change project is a comprehensive initiative aimed at addressing and mitigating the impacts of gender-based violence within communities. The project focuses on empowering individuals through education, advocacy, and support services, fostering a culture of respect and safety.

By collaborating with local organisations and stakeholders, the Engendering Change project seeks to provide resources for survivors, raise awareness about the signs of domestic violence, and promote community engagement in prevention efforts.