Saint Lucia Jazz Festival: Balancing Growth, Challenges

As the Saint Lucia Jazz Festival cements its reputation as a premier Caribbean event, some ask: Is the festival becoming too big for the island? Minister for Tourism and Culture Dr Ernest Hilaire recently addressed this concern, acknowledging both the festival’s success and the logistical hurdles of expansion.

One of the biggest complaints in recent years has been traffic congestion, which organisers worked hard to improve last year. However, Mr Hilaire said that changing certain cultural habits remains a challenge.

He noted that in Saint Lucia, people expect to drive right up to a venue, unlike major international events where attendees park or take a transit system and walk the final stretch. 

He compared it to global mega-events such as football matches, concerts, or cricket games, where walking from parking or drop-off points is standard. “We are not accustomed to that in Saint Lucia. You want to drive your car right up to the event.”

Efforts to implement park-and-ride systems have faced obstacles, particularly with bus drivers deviating from designated routes to pick up extra passengers. Despite this, Hilaire remains optimistic.

“We made a determined effort last year and will be even more determined this year to try to get the operations right,” he pledged.

Hilaire praised the world-class event planners behind the “fantastic product” that the festival is and highlighted exciting new venues, including a debut in Micoud. “It’s going to be a hit,” he said.

With the festival’s continued growth, the government is focusing on crowd management, security, and operational efficiency. Additionally, discussions are underway about the future of national celebrations, including Jounen Kwéyòl, with public consultations expected soon.