The Substance Abuse Advisory Council Secretariat (SAACS), part of the Ministry of Health, has launched a national campaign to discourage smoking and highlight its harmful effects, including the dangers of secondhand smoke.
The initiative responds to growing concerns about changing smoking habits, such as increased vaping and greater public use of tobacco and cannabis. Officials say the campaign aims to promote healthier lifestyle choices and address these trends.
Acting Deputy Coordinator of SAACS, Caleb Paul, emphasised the urgency of the initiative amid rising smoking-related illnesses like chronic obstructive pulmonary disease. He explained that the campaign highlights the risks of all forms of smoking while promoting prevention, especially among young people.
“The main aim is to bring the truth out as it pertains to harms associated with all types of smoking… we really want to take a preventive step… saving our young persons,” Paul said.
The campaign forms part of the Ministry’s broader strategy to reduce chronic non-communicable diseases by increasing public awareness and encouraging behavioural change. It targets key groups, including businesses, schools, event organisers, and communities.
As part of its outreach, SAACS will engage peer educators, particularly within youth and sports groups, providing them with resources to share anti-smoking messages. The Secretariat will also offer workplace presentations and training sessions, and encourages organisations to request participation.
“We are using peer helpers… training them… and sharing the dangers associated with all types of smoking,” Paul noted.
The campaign will be featured on multiple platforms, including social media, public service announcements, and community billboards. Organisers are encouraging the public to engage with and share these messages.
“Persons will see them through social media… billboards… we want persons to share it,” he added.
SAACS has urged citizens to support the campaign, stressing the importance of collective action to protect future generations’ health and build a healthier Saint Lucia.
