Organisers of the Lucian Carnival underscore environmental stewardship and community engagement through a tree-planting initiative involving pageant delegates. Now in its second year under the sustainability pillar, the project aims to redefine public views on pageantry and foster meaningful societal contributions.
Public Relations Officer Jade Brown explained this is a key part of the pageant’s vision, emphasising that the effort goes beyond appearances.
Brown said the initiative ensures delegates play an active, impactful role in their communities. It helps participants give back in meaningful, lasting ways, focusing on their community contributions.
Brown said organisers want to shift perceptions. She noted pageantry goes beyond “glitz and glamour”, focusing instead on productivity, giving back and positively influencing others, especially youth.
The activity aims to encourage delegates to use their platform responsibly and “leave a positive impact”, reinforcing that pageant contestants should serve as role models and advocates for national development.
Environmental awareness is central to the programme. Brown noted, “Our environment really shapes us”, citing its vital resources and stressing that without it, society cannot thrive.
Delegates visited the Millet Bird Sanctuary to see a different side of Saint Lucia. Organisers aimed to offer an experience outside usual environments and allow delegates to connect with nature.
The activity also aims to encourage the public to appreciate the value of giving back to their communities.
Brown said organisers plan to expand the initiative and make it permanent within the Queens for a Change programme as a key annual event.
Plans are in place to expand the initiative across the island, targeting communities outside traditional areas to achieve greater impact.
