Motorists are being urged to exercise greater caution on Saint Lucia’s roads this Thanksgiving weekend amid continuing concerns over road fatalities, serious collisions and unsafe driving practices.
The appeal comes from GK Insurance EC (GKIEC) ahead of the October 5 Thanksgiving Day holiday when increased travel, family gatherings and social activities are expected to put more people on the roads.
Road safety continues to be a concern across Saint Lucia, with road fatalities and serious collisions affecting families, emergency responders and communities.
Managing Director of GKIEC, Tammara Glaves-Hucey, said the long weekend should be a time for Saint Lucians to enjoy family, friends and community, while taking steps to reduce the risk of collisions.
“Thanksgiving should be remembered for the time we spend with the people who matter to us, not for a collision that could have been prevented,” Glaves-Hucey said. “Speeding, distracted driving, dangerous overtaking and driving after consuming alcohol are all decisions that can quickly turn a celebration into tragedy.”
She encouraged motorists to plan their journeys before leaving home, allow extra travel time, appoint a driver when alcohol will be consumed, and avoid using mobile phones while driving.
Drivers are also being urged to ensure that their vehicles are roadworthy before setting out, including checking tyres, brakes, lights and other essential safety equipment.
Glaves-Hucey said road safety should also be viewed as part of broader personal and financial preparedness.
“Insurance is there to help when something goes wrong, but being in your corner begins before there is ever a claim,” she said. “Prevention is always preferable. We want motorists to protect themselves, their passengers and every other person sharing the road.”
GKIEC noted that 14 people lost their lives in motor vehicle-related accidents last year, adding that the figure represented a decline, but that road safety remains a concern.
Regional Business Development Manager Roger Hare also encouraged vehicle owners to use the holiday period as a reminder to ensure their insurance coverage and vehicle documentation are current and that they understand the protection provided by their policies.
He said, however, that preventing collisions should remain the priority.
“This Thanksgiving weekend, slow down, put the phone away, do not drink and drive, wear your seat belt and show other road users the same patience and consideration you would want extended to your own family,” Hare urged.
“Everyone wants to reach their destination safely. That should be the goal every time we get behind the wheel.”
