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Saint Lucia Tourism Authority Hosts A Successful Global Romance Summit


by Herma Demacque

The ‘Say Yes to Saint Lucia’ Global Romance Summit organized by the Saint Lucia Tourism Authority (SLTA) brought together 150 travel advisors from the USA, UK, Canada, and the Caribbean this past weekend.

Professionals versed in transformation, design, and adventure presented on the best ways to sell Saint Lucia as the ideal destination for love and leisure.

The Romance Summit’s breakfast event provided participants with the tools required to effectively monetize their businesses. The featured speaker was Alan Berg who presented on current travelling trends.

“I’m thrilled to be back here in such a beautiful place,” he said. “When you talk about a destination wedding what is it? We know what we think because here we are in Saint Lucia, but nearly one in four couples consider their wedding to be destination whether or not they’re going abroad because they’re not in their local area. Of those, 43 percent said they’re getting married in a different state not a different country. So when you talk to people about a destination wedding you have to understand what they mean.”

Minister for Tourism, Investment, Creative Industries, Culture and Information, Hon. Dr Ernest Hilaire, committed to improving Saint Lucia’s tourism product even as the country continues to receive accolades.

“We’ve received the title of World’s Leading Honeymoon Destination on 13 occasions and hopefully this year will be the 14th; however, it is not just about the awards that we get. It is about the experiences that we deliver so that we live up to the standard of being the best place to be married and the best place to have your honeymoon. As such, we will continue to work on improving our services and ensure we have a world class product that is unparalleled.”

The objective of the ‘Say Yes to Saint Lucia Global Romance Summit’ held from Oct. 13 to 17, was to ensure that industry professionals experienced firsthand the island’s allure.

SOURCE: Government Information Service

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  1. Hon Minister of Tourism. Can you kindly extend some charity and courtesy to us as student nurses of SALCC. I belive we to are potential stakeholders in the Tourism industry. Nevertheless, we are being deprived of being productive citizen. We are overwhelmed and totally dissatisfied with the unprofessional and disrespectful treatment handed down to us from the administration of the Nursing Department. Please assist us. Thank you.

  2. At the start of this campaign re the nursing department at SALCC, I was sympathetic because I know how things are done in this country. Now seeing this under every unrelated story, it has become annoying. Formally engage the relevant authorities to get some redress. If you’ve already engaged them with no success, you may not have a legitimate concern or case. This campaign under every story is backfiring. At least for me, it has become annoying.

  3. Putting US LAST.
    Can you imagine after we the vendors at the Dennery View Point struggled so much during covid and the tourist industry is low peak now, the first order of business of the Dennery district Council led by Dexter and Starbach and under the order of the minister of local government was to raise the rent of the booths that the EU donated, to $750.00 a month. Imagine Este had said he would not touch the vendors at the view point but what did we do….we go and vote SLP, fooled by their putting you first lie and now, instead of putting us first they throw us under the bus by raising rent. Some days many of us barely sell 4 beers. Hardship under labour


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