St Vincent and the Grenadines has emerged as one of the fastest-growing tourism destinations in the Caribbean for the first half of 2025, according to the latest performance report from the Caribbean Tourism Organisation (CTO).
The country recorded a 17.3 per cent increase in visitor arrivals compared to the same period in 2024, placing it among the top performers in the region.
The report ranks the country as the second fastest-growing destination, behind only Guyana (18.3 per cent), outpacing regional competitors such as Curaçao (15.3 per cent) and Trinidad and Tobago (12.3 per cent). It also emerged as a regional leader in the US market, with arrivals from the United States soaring by 58.7 per cent year-over-year, the highest growth rate among Caribbean destinations reporting increases from this key market.
Tourism officials say this performance reflects the success of targeted marketing campaigns, new airlift partnerships, and the country’s growing reputation as a diverse, authentic, and immersive Caribbean experience.
Minister of Tourism, Civil Aviation, Sustainable Development, and Culture Carlos James welcomed the report saying, “This remarkable growth underscores St Vincent and the Grenadines’ emergence as one of the Caribbean’s most dynamic and promising destinations. It reflects the hard work of our tourism teams, industry partners, and communities across our beautiful island. We are especially proud of the surge from the US market, which validates our investments in airlift expansion and brand visibility. As we continue to build momentum, we will also explore new frontiers in markets such as South America and Asia, ensuring that St Vincent and the Grenadines remains a globally competitive and inclusive tourism destination.”
CEO of the St Vincent and the Grenadines Tourism Authority, Annette Mark added: “These new insights give us a clear signal that the time is right to diversify our market reach. As the Caribbean continues to evolve, South America and Asia represent untapped potential… Markets that align well with our expanding airlift, cultural depth, and experiential tourism focus.”
