Tourism officials are hailing JetBlue’s decision to add a second nonstop flight from Boston to Saint Lucia, a move they say will ease one of the island’s most pressing challenges: insufficient airlift.
The new service launches Sunday, February 15, 2026, with weekly Saturday departures at 11:40 a.m. through April 25.
Saint Lucia Tourism Authority CEO Louis Lewis said the additional flight gives vacationers from Boston and the wider Massachusetts area “twice as many options” to explore the island this winter. The announcement comes as Saint Lucia continues to grapple with rising visitor demand and a shortage of both flights and hotel rooms.
Business Intelligence Manager Javan Lewis explained the expansion was the result of last year’s airline roadshow, where officials met with carriers including JetBlue, Delta, and American to pitch the destination’s performance.
JetBlue’s decision, he said, reflects both yield and demand from the Boston catchment area.
Global Marketing head Dexter Percil credited the early rollout of the “Come to Your Senses” campaign for driving bookings, noting strong returns from September through December.
The campaign highlights Saint Lucia’s romance and soft adventure appeal, with wellness promotion set to intensify later this winter as new resorts come online.
While the added flight is a win for connectivity, officials acknowledge that hotel capacity remains a bottleneck. However, new properties such as LifeCo by A’ila are expected to help.
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