Saint Lucia pushes against youth tobacco use for World No Tobacco Day

Saint Lucia is intensifying its national response to tobacco use among young people as health officials raise concern over the growing popularity of vaping and other nicotine products.

“The tobacco industry continues to evolve its tactics by targeting young people with colourful packaging, attractive flavours, and misleading marketing strategies designed to make these products appear harmless,” the Substance Abuse Advisory Council Secretariat stated in a press release, as the island observes World No Tobacco Day today, May 31.

The renewed push comes from the Ministry of Health, Wellness and Nutrition, which is leading a wide-reaching public education campaign aimed at what officials describe as unmasking the appeal of tobacco and nicotine products. The effort is grounded in findings from the 2025 Global Youth Tobacco Survey, which examined behaviours among students in Grades 8 to 10 across secondary schools.

While the survey recorded a decline in traditional cigarette smoking, it revealed a troubling increase in the use of electronic nicotine delivery systems, including vapes and similar devices. It also pointed to continued exposure to secondhand smoke within homes and communities, raising further concern about long-term health risks.

“Our mission is to expose the truth about tobacco and nicotine products and empower our citizens, especially our youth, to make informed and healthy decisions,” the secretariat stated.

In response, authorities are rolling out a series of initiatives to reach young people and the wider public. These include targeted social media campaigns aimed at youth audiences, alongside television and radio public service announcements.

Schools and workplaces are also expected to benefit from educational outreach efforts, while billboard campaigns will highlight the dangers associated with tobacco use and secondhand smoke.

Community involvement forms a central part of the strategy, with activities planned to engage parents, teachers, principals, PTAs, environmental groups and community councils. Schools will also see the introduction of peer-to-peer advocacy programmes, encouraging students to take an active role in spreading awareness among their peers.

Officials say empowering young people is key to the campaign’s success. As part of that approach, students will be encouraged to participate in creative activities such as designing posters, producing jingles, engaging in peer discussions and leading awareness initiatives within their schools and communities.

At the same time, the secretariat is reminding the public of existing public health amendment regulations, which prohibit smoking in public spaces and require designated smoking areas at public gatherings and establishments.

Authorities report that violations are still being recorded and are urging businesses, event organisers and citizens to comply with the rules to protect non-smokers.

Health officials warn that there is no safe level of exposure to tobacco smoke, noting that secondhand smoke increases the risk of respiratory illnesses, cardiovascular disease and chronic conditions such as chronic obstructive pulmonary disease.

Beyond health concerns, the campaign will also address the environmental impact of tobacco products. Cigarette butts and disposable vaping devices continue to contribute to pollution, posing a threat to marine ecosystems and wildlife across the island.

With World No Tobacco Day serving as a focal point, the ministry is calling on all Saint Lucians to play a role in prevention efforts by sharing information, supporting awareness activities and helping to build smoke-free environments nationwide.

Schools, workplaces and community groups interested in participating or hosting educational sessions are encouraged to partner with the Substance Abuse Advisory Council Secretariat as the campaign unfolds.