stluciatimes, caribbean, caribbeannews, stlucia, saintlucia, stlucianews, saintlucianews, stluciatimesnews, saintluciatimes, stlucianewsonline, saintlucianewsonline, st lucia news online, stlucia news online, loop news, loopnewsbarbados

spot_img

Saint Lucian Owned Clothing Line Hosts Successful Relaunch

spot_img

On Tuesday April 18, 2023 the Saint Lucian owned clothing and apparel brand C’est La Vie P.A.R.I.S held a successful media relaunch at the Zen Night Club in Rodney Bay.

The brand, which falls under the company SDN BRAND LLC, was first unveiled in 2016.

However, like most businesses across the globe, the COVID 19 pandemic impacted the business, slowing down marketing efforts, hence the reason for the relaunch Tuesday, post the global pandemic, CEO Darryl Noel explained.

“The onset of COVID in 2020 took a toll on the business, particularly in terms of our marketing and manufacturing arrangements as well as our supply chains, notwithstanding, that the majority of our business is conducted online,” Noel said.

“And so this is why we are here today, to relaunch the brand, get you our specially invited guests and the media reacquainted or acquainted as the case may be, with this wholly Saint Lucian owned operation,” he added.

Explaining the name of the brand Noel had this to say; “we wanted to capture something that was universal while at the same time linked to our French Heritage. But we also wanted to develop a brand that spoke to a particular lifestyle, thus the acronym P.A.R.I S. – Peace And Respect In Society.”

Speaking at the relaunch Tuesday, Minister of Commerce, Manufacturing, Business Development, Cooperatives and Consumer Affairs, Hon. Emma Hippolyte, who was the special guest speaker, said that her Ministry encouraged the growth of SMME’s.

“It is no secret that we at the Ministry of Commerce and as a longstanding business person myself, I am extremely passionate about the success of the micro, small and medium enterprise. So this evening coming here was very important for me,” she said.

The Minister went on to applaud Mr. Noel for what she described as a bold step, adding; “should you encounter any vexing headwinds in the future please be assured that you can contact our capable business development officers who will gladly provide the support to steer your business in the right direction.

The minister noted that SMME’s such as SDN LLC, were the backbone of the commercial sector and the cogs that keep the economic timepiece ticking.

She encouraged the company and other SMME’s to avail themselves of the loan-grant
facility recently launched by the Government.

Minister Hippolyte went on to say that she was quite pleased that the SDN Brand was focusing on growing its manufacturing base locally and that it was availing itself of E-commerce opportunities as well.

One of the C’est La Vie Brand Ambassadors on Tuesday presented the Minister with a gift bag containing C’est La Vie merchandise and invitees were given a taste of what the brand has to offer as models showcased the C’est La Vie line which is pitched as middle to high end luxury catering to both men and women.

The company, is seeking to expand its manufacturing as well as establishing its very first store front, developing road shows and pop up shops island-wide.

Attending Tuesday’s relaunch were members of the media, officials of the recently launched Youth Economy Agency, the Saint Lucia Fashion Council and other specially invited guests.

Sponsors for the event included Zen Night Club in Rodney Bay, Rasco Garage, Coco Palm Hotel, Made in Paradise, J.E. Bergasse & Company Ltd (The Document Centre) and Make up by KellyBeatzz.

SOURCE: C’est La Vie P.A.R.I.S

Any third-party or user posts, comments, replies, and third-party entries published on the St. Lucia Times website (https://stluciatimes.com) in no way convey the thoughts, sentiments or intents of St. Lucia Times, the author of any said article or post, the website, or the business. St. Lucia Times is not responsible or liable for, and does not endorse, any comments or replies posted by users and third parties, and especially the content therein and whether it is accurate. St. Lucia Times reserves the right to remove, screen, edit, or reinstate content posted by third parties on this website or any other online platform owned by St. Lucia Times (this includes the said user posts, comments, replies, and third-party entries) at our sole discretion for any reason or no reason, and without notice to you, or any user. For example, we may remove a comment or reply if we believe it violates any part of the St. Lucia Criminal Code, particularly section 313 which pertains to the offence of Libel. Except as required by law, we have no obligation to retain or provide you with copies of any content you as a user may post, or any other post or reply made by any third-party on this website or any other online platform owned by St. Lucia Times. All third-parties and users agree that this is a public forum, and we do not guarantee any confidentiality with respect to any content you as a user may post, or any other post or reply made by any third-party on this website. Any posts made and information disclosed by you is at your own risk.

1 COMMENT

  1. Are they manufacturing the teeshirts etc? Because this would have been impressive. Other than that, a few printed readymade tee-shirts, leggings and shorts are things we have seen too much of.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

TRENDING

Subscribe to our St. Lucia Times Newsletter

Get our headlines emailed to you every day.

Share via
Send this to a friend