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Hospitality Ambassadors In Training To Enhance The Visitor Experience In Saint Lucia


Hospitality Ambassadors are undergoing training to enhance the experience of visitors to  Saint Lucia.

Through the initiative, the Ministry of Tourism wants to improve the cruise tourism product on the island.

After an intensive two-week training session, the Hospitality Ambassadors will receive employment in November.

The ambassadors will assist then visitors to various sites as part of the Tourism Ministry’s commitment to improving service.

According to the Permanent Secretary in the Ministry of Tourism, Donalyn Vitae, the hospitality ambassadors’ programme aims to address concerns regarding certain deficiencies in the service to cruise visitors.

“We have coined the program – the Hospitality Ambassadors’ Programme and this programme is designed to improve the cruise sector product,” Vitae explained.

She said this latest development “is to ensure that we have persons on the ground who are capable and competent to provide direction to the visitors and to give information, make recommendations and to be able to have (forge) a link between the ministry and the visitor.”

Vitae explained that the initiative aims to provide visitor satisfaction and position Saint Lucia as one of the leading cruise tourism destinations.

Initially, the areas where the ambassadors will operate will include major tourist areas in Castries, Gros Islet, and Soufriere.

While the Castries areas will include Pointe Seraphine and the city circuit, the Gros Islet hub will cover the Rodney Bay Strip and the town centre.

Vitae explained that the training session would help the ambassadors acquire knowledge of the tourism industry and Saint Lucia’s history.

Vitae anticipated further training after the first working cycle and disclosed that the ministry intends to sustain the ambassadors’ programme.

She also said there are plans to teach the ambassadors foreign languages and take them on overseas familiarisation trips as part of the training module.

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  1. Great idea BUT I think sorting out our roads and crime needs to come first so that visitors can experience the true beauty of St Lucia instead of what they see at the moment.

  2. I agree with the comment from Juebag, fix the roads especially that one in Marigot down to the Bay, you expect tourists to go and stay in ” the most beautiful bay in the Caribbean” if they cant even get there!!! No need for Ambassadors in that area – such a shame!


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